Inside the Roastery: What Really Happens Behind the Scenes

Ever wonder what your coffee goes through before you drink it? A lot more than you might think. Roasting is equal parts science art and instinct, it all happens in just a few minutes.

Our roasters start by studying the green beans, their density, moisture content, size and origin all influence how they’ll react to heat. Then comes the roast itself, where timing is everything. One second too long and a bright, fruity bean could lose it’s delicate character.

What most people don’t see is the experimentation. Before we ever release a new roast, we test multiple versions and roast times until we hit that perfect flavour profile. Each batch is tasted, adjusted and tasted again. The result? A cup of coffee that’s balanced, expressive and full of character is exactly the way it was meant to be.